How a BUBS Naturals boosted payment recovery by 28.5% and achieved a 13X ROI with FlyCode
How a BUBS Naturals boosted payment recovery by 28.5% and achieved a 13X ROI with FlyCode
How a BUBS Naturals boosted payment recovery by 28.5% and achieved a 13X ROI with FlyCode
28.5%
Increase in payment recovery
28.5%
Increase in payment recovery
28.5%
Increase in payment recovery
13X
ROI
13X
ROI
13X
ROI
Recovery AI
Dunning
Recovery AI
Dunning
Recovery AI
Dunning
Book a demo with us today
Book a demo with us today
Book a demo with us today
About BUBS Naturals:
Sean and TJ founded BUBS Naturals in 2017. The company goal is to exceed expectations in everything they do, starting with their Collagen and MCT Oil Powder backed by scientific research and discovery; an endless pursuit to find the Fountain of Youth.
BUBS Collagen and MCT Oil Powder are designed to help customers feel amazing and live a fuller life, through a relentless hunt for the best Collagen and coconuts for you and the environment.
About BUBS Naturals:
Sean and TJ founded BUBS Naturals in 2017. The company goal is to exceed expectations in everything they do, starting with their Collagen and MCT Oil Powder backed by scientific research and discovery; an endless pursuit to find the Fountain of Youth.
BUBS Collagen and MCT Oil Powder are designed to help customers feel amazing and live a fuller life, through a relentless hunt for the best Collagen and coconuts for you and the environment.
About BUBS Naturals:
Sean and TJ founded BUBS Naturals in 2017. The company goal is to exceed expectations in everything they do, starting with their Collagen and MCT Oil Powder backed by scientific research and discovery; an endless pursuit to find the Fountain of Youth.
BUBS Collagen and MCT Oil Powder are designed to help customers feel amazing and live a fuller life, through a relentless hunt for the best Collagen and coconuts for you and the environment.
The Problem
In the period Jan 2023 - Nov 2023, the business scaled rapidly, yet the failed payment recovery rate was 51%. This recurring issue impacted not only immediate revenue but also compounded month-over-month, significantly affecting long-term customer retention and revenue.
BUBS Naturals was losing every other payment, resulting in a high number of failed subscriptions, and this resulted in a loss of 13X LTV in terms of Net ARR.
How They Solved It:
To tackle the challenges, the customer integrated a suite of FlyCode products designed to optimize payment processes and reduce churn:
Churn Audit Tool
Using FlyCode's churn audit tool, we analyzed churn levels and potential recovery rates. In order to optimize payments, FlyCode identified critical data points and forecasted recovery scenarios.
Payment Optimization Engine
BUBS Naturals install the FlyCode app on their Shopify store. FlyCode leverages ML and AI to provide Payment Optimization and smart payment retries to maximize subscription revenue and reduce churn. Every time that a payment failed, FlyCode automatically retried failed transactions, ensuring timely order fulfillment and bolstering customer retention.
Smart Recovery Emails
Finally, FlyCode enhanced the customer experience with smart recovery emails, a component of its tailored dunning strategy. The emails are highly coordinated with retries and customer recovery strategies for each payer and customer.
The Problem
In the period Jan 2023 - Nov 2023, the business scaled rapidly, yet the failed payment recovery rate was 51%. This recurring issue impacted not only immediate revenue but also compounded month-over-month, significantly affecting long-term customer retention and revenue.
BUBS Naturals was losing every other payment, resulting in a high number of failed subscriptions, and this resulted in a loss of 13X LTV in terms of Net ARR.
How They Solved It:
To tackle the challenges, the customer integrated a suite of FlyCode products designed to optimize payment processes and reduce churn:
Churn Audit Tool
Using FlyCode's churn audit tool, we analyzed churn levels and potential recovery rates. In order to optimize payments, FlyCode identified critical data points and forecasted recovery scenarios.
Payment Optimization Engine
BUBS Naturals install the FlyCode app on their Shopify store. FlyCode leverages ML and AI to provide Payment Optimization and smart payment retries to maximize subscription revenue and reduce churn. Every time that a payment failed, FlyCode automatically retried failed transactions, ensuring timely order fulfillment and bolstering customer retention.
Smart Recovery Emails
Finally, FlyCode enhanced the customer experience with smart recovery emails, a component of its tailored dunning strategy. The emails are highly coordinated with retries and customer recovery strategies for each payer and customer.
The Problem
In the period Jan 2023 - Nov 2023, the business scaled rapidly, yet the failed payment recovery rate was 51%. This recurring issue impacted not only immediate revenue but also compounded month-over-month, significantly affecting long-term customer retention and revenue.
BUBS Naturals was losing every other payment, resulting in a high number of failed subscriptions, and this resulted in a loss of 13X LTV in terms of Net ARR.
How They Solved It:
To tackle the challenges, the customer integrated a suite of FlyCode products designed to optimize payment processes and reduce churn:
Churn Audit Tool
Using FlyCode's churn audit tool, we analyzed churn levels and potential recovery rates. In order to optimize payments, FlyCode identified critical data points and forecasted recovery scenarios.
Payment Optimization Engine
BUBS Naturals install the FlyCode app on their Shopify store. FlyCode leverages ML and AI to provide Payment Optimization and smart payment retries to maximize subscription revenue and reduce churn. Every time that a payment failed, FlyCode automatically retried failed transactions, ensuring timely order fulfillment and bolstering customer retention.
Smart Recovery Emails
Finally, FlyCode enhanced the customer experience with smart recovery emails, a component of its tailored dunning strategy. The emails are highly coordinated with retries and customer recovery strategies for each payer and customer.
"We took our failed payment recovery rate from 51% to a staggering 66% in just a month! Before teaming up with FlyCode, our recovery rate hovered around a modest 51% (Jan-Nov 2023). However, the tide turned dramatically in December 2023. With FlyCode on board, we saw an exponential increase in the recovery rate - up to 66% on average from Dec 2023-Jan 2024. Our most notable victory? A phenomenal 71% recovery rate peak in January! Zero work beyond a phone call and turning on an API connection״
TJ Ferrara
Co-Founder at BUBS Naturals
The Impact
By integrating FlyCode’s into their eCommerce stack, BUBS Naturals achieved a substantial uplift in recovery rate. Here are the key outcomes of this partnership:
Exponential increase in the recovery rate - from 51% up to 66% on average from Dec 2023-Jan 2024.
A phenomenal 71% recovery rate peak in January!
Increased Payment Recovery Rate: A notable rise of 28.5% for their recovery rate, ensuring improved retention and a more predictable revenue stream
No-Brainer ROI for Revenue Boost: A 13X ROI of net new revenue, reflecting substantial revenue growth at a price that’s justifiable
All of it with “Zero work beyond a phone call and turning on an API connection”
The Impact
By integrating FlyCode’s into their eCommerce stack, BUBS Naturals achieved a substantial uplift in recovery rate. Here are the key outcomes of this partnership:
Exponential increase in the recovery rate - from 51% up to 66% on average from Dec 2023-Jan 2024.
A phenomenal 71% recovery rate peak in January!
Increased Payment Recovery Rate: A notable rise of 28.5% for their recovery rate, ensuring improved retention and a more predictable revenue stream
No-Brainer ROI for Revenue Boost: A 13X ROI of net new revenue, reflecting substantial revenue growth at a price that’s justifiable
All of it with “Zero work beyond a phone call and turning on an API connection”
The Impact
By integrating FlyCode’s into their eCommerce stack, BUBS Naturals achieved a substantial uplift in recovery rate. Here are the key outcomes of this partnership:
Exponential increase in the recovery rate - from 51% up to 66% on average from Dec 2023-Jan 2024.
A phenomenal 71% recovery rate peak in January!
Increased Payment Recovery Rate: A notable rise of 28.5% for their recovery rate, ensuring improved retention and a more predictable revenue stream
No-Brainer ROI for Revenue Boost: A 13X ROI of net new revenue, reflecting substantial revenue growth at a price that’s justifiable
All of it with “Zero work beyond a phone call and turning on an API connection”
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Giving Back
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2023 FlyCode © All Right Reserved.
Giving Back
Partnering with organizations that promote women in technology and families in need is something we are proud to do.