“𝘞𝘦 𝘫𝘶𝘴𝘵 𝘤𝘢𝘮𝘦 𝘶𝘱 𝘧𝘰𝘳 𝘢𝘪𝘳 𝘧𝘳𝘰𝘮 𝘢 𝘣𝘶𝘴𝘺 𝘉𝘍𝘊𝘔. 𝘞𝘦’𝘳𝘦 𝘴𝘦𝘵𝘵𝘪𝘯𝘨 𝘰𝘶𝘳 𝘴𝘪𝘨𝘩𝘵𝘴 𝘰𝘯 2026 𝘢𝘯𝘥 𝘸𝘰𝘶𝘭𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘨𝘦𝘵 𝘬𝘪𝘤𝘬𝘦𝘥-𝘰𝘧𝘧 𝘯𝘰 𝘭𝘢𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘑𝘢𝘯 1 𝘪𝘧 𝘵𝘩𝘢𝘵 𝘸𝘰𝘳𝘬𝘴 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘦𝘯𝘥.”

(1) We encourage customers to test their native dunning first to get a clear benchmark on monthly payment recovery. This gives us a concrete number to beat. When we prove we outperform their baseline, retention follows naturally, customers stay longer

--------
"𝘞𝘦 𝘸𝘰𝘶𝘭𝘥 𝘰𝘯𝘭𝘺 𝘴𝘸𝘪𝘵𝘤𝘩 𝘵𝘰 ....... 𝘪𝘧 𝘪𝘵 𝘸𝘰𝘳𝘬𝘴 𝘸𝘪𝘵𝘩 𝘍𝘭𝘺𝘤𝘰𝘥𝘦"

(2) Be indispensable to your customers' revenue. A customer want to switch a subscription platform but will only switch if FlyCode is supported.

--------
"𝘚𝘢𝘸 𝘢 𝘩𝘶𝘨𝘦 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘪𝘯 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭𝘭𝘺 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘦𝘥 𝘰𝘳𝘥𝘦𝘳𝘴 𝘰𝘷𝘦𝘳 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵 12𝘩𝘳𝘴"

(3) Impact from new model and full 👀 visibility to customers

--------
"𝘛𝘩𝘦𝘴𝘦 𝘳𝘦𝘱𝘰𝘳𝘵 𝘴𝘩𝘰𝘸 𝘵𝘩𝘢𝘵 𝘦𝘢𝘤𝘩 𝘮𝘰𝘯𝘵𝘩 𝘸𝘦 𝘨𝘦𝘵 𝘣𝘢𝘤𝘬 4𝘹 𝘵𝘩𝘦 𝘤𝘢𝘴𝘩 𝘵𝘩𝘢𝘯 𝘸𝘦 𝘴𝘱𝘦𝘯𝘥 𝘰𝘯 𝘵𝘩𝘦 𝘱𝘳𝘰𝘨𝘳𝘢𝘮"

(4) Our avg. is 11X but we'll take it :) Make your pricing outcome-based and linked directly to the customer revenue win

---------
"𝘛𝘩𝘪𝘴 𝘪𝘴 𝘴𝘰 𝘨𝘳𝘦𝘢𝘵, 𝘱𝘳𝘦𝘵𝘵𝘺 𝘶𝘯𝘥𝘦𝘯𝘪𝘢𝘣𝘭𝘦. 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘩𝘦𝘭𝘱 𝘩𝘦𝘳𝘦"

(5) customer availability 24/7 (most have my personal number)

---------
"𝘍𝘭𝘺𝘊𝘰𝘥𝘦 𝘸𝘢𝘴 𝘴𝘶𝘱𝘦𝘳 𝘦𝘢𝘴𝘺 𝘵𝘰 𝘴𝘦𝘵 𝘶𝘱 𝘢𝘯𝘥 𝘩𝘢𝘴 𝘲𝘶𝘪𝘤𝘬𝘭𝘺 𝘱𝘢𝘪𝘥 𝘧𝘰𝘳 𝘪𝘵𝘴𝘦𝘭𝘧. "

(6) make it easy to onboard and to get the value fast

-

Here's what most companies get wrong about retention: They think it's about reducing friction, optimizing renewal emails, or offering discounts before contracts expire. That's all defense. Real retention is offense. It's about becoming so valuable that leaving becomes irrational.

The math is simple: When you consistently deliver 10X ROI, customers don't need contracts to stay. They need you to keep doing what you're doing. This changes everything about how you build product, price your offering, and interact with customers. You stop optimizing for acquisition and start optimizing to become impossible to replace.

The ultimate retention metric isn't churn rate. It's how much it would cost your customer to fire you. Not in dollars, but in lost revenue, operational chaos, and competitive disadvantage. When that cost is high enough, retention takes care of itself. No contract required.