Overview

GitBook is the AI-native documentation platform.

Intro - GitBook product

GitBook is a modern documentation platform that helps teams create, maintain, and share beautiful product documentation. With thousands of businesses worldwide relying on GitBook for their technical docs, the platform has become essential infrastructure for developer-focused organizations serving customers in 100+ countries.

GitBook is reframing the future of documentation Documentation has been stuck in the past while software development has evolved at breakneck speed. Teams ship faster than ever, but their docs lag behind — becoming outdated, fragmented, and disconnected from the products they're meant to support.

The challenge?

GitBook runs a product-led growth motion, where retention and expansion depend on a seamless billing experience. But failed payments introduced avoidable friction:

Involuntary churn risk: A portion of customers churned not because of product value, but because payments didn’t go through.

Using basic retry with Stripe: Default retry settings don’t adapt to issuer behavior

Disconnected customer experience: Recovery emails and payment retries weren’t synchronized, increasing customer confusion and voluntary cancellations.

GitBook was losing monthly revenue to failed payments and needed a recovery solution that would improve results quickly, run hands-off, and adapt automatically as failure patterns changed.

How GitBook turned failed payments into revenue?

FlyCode augments Stripe’s retry and dunning flow with machine learning built specifically for failed payments.

Instead of applying one generic retry schedule to all failures, FlyCode evaluates each failed transaction in real time and determines:

• whether to retry,

• when to retry,

• and how to coordinate retries with customer communication.

As issuer behavior changes over time, FlyCode adapts automatically, keeping recovery performance high without manual tuning.

Backup Payment Method (Backup card on file)

Smart retries

Recovery Outreach

If a customer’s default card fails, FlyCode can automatically retry the charge using a backup card already on file, recovering revenue without customer action. It’s a no-code toggle that reduces churn risk and speeds up recovery.

With FlyCode, you can recover more payments with: Fewer retry attempts – reducing costs and maintaining a great customer experience Faster recovery time – optimizing the retry schedule for the best success rate Minimal customer friction – intelligently coordinating retries and communications

Our advanced outreach product coordinate perfectly with payment retries to recover revenue, reduce involuntary churn, and maximize customer satisfaction.

We power every email with high deliverability and the deepest understanding of your customers’ context — ensuring the right message reaches the right customer at the right time.

With FlyCode, businesses unlock hidden revenue streams and automate payment recovery entirely, eliminating the need for manual intervention. Designed to align with card network best practices