I sat down with Esti Levy Dadon , EVP Finance at Fiverr to cover:
- the real job of modern finance teams
- the internal impact of CEO Micha Kaufman’s AI‑first letter
- how the CFO role has changed over time
- how payments are a product challenge (not a finance problem)

My 6 takeaways 👇

Reconciliation for an on‑demand marketplace is tougher than you think

- Buyer vs. seller flows
- Multiple payment providers
- It’s a product problem

"Reconciliation isn’t a finance problem—it’s a product problem first.”

Most AI finance tools aren’t mature enough...yet

- marketing, code, and sales use cases are ahead of finance
- we are missing a unified source of truth for the finance team

The CEO, Micha Kaufman’sAI letter matters

- set the exceptions for the company internally
- Fiverr was shipping AI products long before the current gold rush

The CFO role have changed significantly

- forecasting remains brutally hard. 10X for a public company
- guiding M&A strategy
- keep the startup velocity alive post IPO

“If you’re a good finance leader, you manage risks and opportunities so the business can grow without losing control.”

There are clear AI opportunities in Finance

- the challenge to create one source of truth
- privacy and compliance concerns.. still hard for finance teams
- replace the repetitive, manual work

Finance and payments are core product issues

- Payments are not a 3rd party problem
- it's the real GMV for the business
- finance teams role in implementing new tools

Summary

In this conversation, Tzachi Davidovich, the CEO of FlyCode is speaking with Esti Levy Dadon, EVP Finance at Fiverr.

Esti journey in finance, particularly at Fiverr, where she transitioned from an accounting background to a pivotal role in a tech-driven marketplace. They discuss the challenges of building a finance team, the complexities of reconciliation in a high-volume environment, and the importance of collaboration across departments. The conversation also touches on the evolving role of the CFO, the impact of AI on finance, and the strategic considerations for public companies, including forecasting and acquisitions.

takeaways

The ability to zoom in and out is crucial in finance.

Finance is essential for growth but not the core product.Reconciliation challenges arise from high transaction volumes.

Collaboration across departments is key for financial success.Forecasting requires input from multiple teams, not just finance.

AI presents opportunities for efficiency in finance tasks.

Evaluating financial tools involves understanding specific needs.

Public companies face unique challenges in acquisitions.

The CFO's role has evolved to include strategic growth.Flexibility and risk management are vital for finance leaders.