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Win back customers after they've churned

A cancelled subscription isn't always the end.

FlyCode re-engages churned customers with win-back campaigns timed to the moment they're most likely to come back, turning lost revenue into a second chance.

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In partnership with

Flowchart showing user interactions, notifications, and customer contact options with image of a person.

Trusted by

FlyCode isn't just a solution provider—they're a true partner, which is rare. Their expertise has helped us uncover hidden issues, optimize processes, and achieve meaningful improvements. The results speak for themselves.
Jared Rasmussen
Head of FP&A at Nav
We'd been trying to find a dunning solution that could rival our manual, internal solution for years. Nothing we tested could compete until we tried FlyCode. FlyCode recovers more revenue while also saving us hours of work every week.
Rick Brackett
Head of Ecommerce Platform & Analytics at Geologie
Working with Flycode at Mozper has been a game-changer in improving our revenue recovery efforts. Their seamless integration and intuitive tools allowed us to identify key opportunities and implement changes quickly, leading to measurable improvements in our bottom line. Thanks to Flycode, we've been able to optimize our processes and drive better results with minimal effort on our end.
Gabriel Roizner
Co-founder & CEO at Mozper
Failed payments in subscriptions and SaaS are a persistent challenge, harming revenue and harming customer relationships. The AI-first models from FlyCode improve the merchant authorization rate and reduce issuer declines. As a result of being compliant with the card networks (Visa & Mastercard), FlyCode achieves superior recoveries.
Roee Klein
Director of Billing and Payments at Lightricks
"FlyCode has been handling our failed payments recovery for Shopify and Recharge for the past year, delivering a 21% boost in recovery rates and a 9% reduction in involuntary churn. The impact is massive—12X ROI. We never imagined insufficient funds recovery could improve this much!”
Vishal Varma
Senior Manager Retention Marketing (Growth) & Product, Plixlife
“Flycode has been a great help in improving our recovered revenue. They do the hard work with all the optimizations, while we can focus on our core product.”
Andreas van der Griendt
Product Lead at Framer
"Partnering with FlyCode has been a game-changer for us. Beyond the significant boost in our recovery rate across all regions, their team's attentiveness sets them apart. For larger brands like ours, this level of dedicated support is a major asset."
Rene Toma
Director of E-commerce Strategy
״FlyCode is completely fail-safe. We increased our recovery rate from 62% to over 80%, which was huge for our business. We are grateful for their fast response, their efficient system, and overall improvements to our customer experience״
Christy Dixey
Manager of CX & Ecom
FlyCode delivered a 46% increase in payment recovery and an 11% decrease in billing failures! FlyCode’s onboarding process was super-easy. One standout aspect of FlyCode is the personal support they provide. Their responsiveness and direct communication, have made addressing any issues effortless.
Julio Miles
VP of Marketing
We took our failed payment recovery rate from 51% to a staggering 66% in just a month! Our most notable victory? A phenomenal 71% recovery rate peak in January! Zero work beyond a phone call and turning on an API connection. Worth taking a look.
TJ Ferrara
Co-Founder at BUBS Naturals

FlyCode isn't just a solution provider—they're a true partner, which is rare. Their expertise has helped us uncover hidden issues, optimize processes, and achieve meaningful improvements. The results speak for themselves.
Jared Rasmussen
Head of FP&A at Nav
We'd been trying to find a dunning solution that could rival our manual, internal solution for years. Nothing we tested could compete until we tried FlyCode. FlyCode recovers more revenue while also saving us hours of work every week.
Rick Brackett
Head of Ecommerce Platform & Analytics at Geologie
Working with Flycode at Mozper has been a game-changer in improving our revenue recovery efforts. Their seamless integration and intuitive tools allowed us to identify key opportunities and implement changes quickly, leading to measurable improvements in our bottom line. Thanks to Flycode, we've been able to optimize our processes and drive better results with minimal effort on our end.
Gabriel Roizner
Co-founder & CEO at Mozper
Failed payments in subscriptions and SaaS are a persistent challenge, harming revenue and harming customer relationships. The AI-first models from FlyCode improve the merchant authorization rate and reduce issuer declines. As a result of being compliant with the card networks (Visa & Mastercard), FlyCode achieves superior recoveries.
Roee Klein
Director of Billing and Payments at Lightricks
"FlyCode has been handling our failed payments recovery for Shopify and Recharge for the past year, delivering a 21% boost in recovery rates and a 9% reduction in involuntary churn. The impact is massive—12X ROI. We never imagined insufficient funds recovery could improve this much!”
Vishal Varma
Senior Manager Retention Marketing (Growth) & Product, Plixlife
“Flycode has been a great help in improving our recovered revenue. They do the hard work with all the optimizations, while we can focus on our core product.”
Andreas van der Griendt
Product Lead at Framer
"Partnering with FlyCode has been a game-changer for us. Beyond the significant boost in our recovery rate across all regions, their team's attentiveness sets them apart. For larger brands like ours, this level of dedicated support is a major asset."
Rene Toma
Director of E-commerce Strategy
״FlyCode is completely fail-safe. We increased our recovery rate from 62% to over 80%, which was huge for our business. We are grateful for their fast response, their efficient system, and overall improvements to our customer experience״
Christy Dixey
Manager of CX & Ecom
FlyCode delivered a 46% increase in payment recovery and an 11% decrease in billing failures! FlyCode’s onboarding process was super-easy. One standout aspect of FlyCode is the personal support they provide. Their responsiveness and direct communication, have made addressing any issues effortless.
Julio Miles
VP of Marketing
We took our failed payment recovery rate from 51% to a staggering 66% in just a month! Our most notable victory? A phenomenal 71% recovery rate peak in January! Zero work beyond a phone call and turning on an API connection. Worth taking a look.
TJ Ferrara
Co-Founder at BUBS Naturals

FlyCode isn't just a solution provider—they're a true partner, which is rare. Their expertise has helped us uncover hidden issues, optimize processes, and achieve meaningful improvements. The results speak for themselves.
Jared Rasmussen
Head of FP&A at Nav
We'd been trying to find a dunning solution that could rival our manual, internal solution for years. Nothing we tested could compete until we tried FlyCode. FlyCode recovers more revenue while also saving us hours of work every week.
Rick Brackett
Head of Ecommerce Platform & Analytics at Geologie
Working with Flycode at Mozper has been a game-changer in improving our revenue recovery efforts. Their seamless integration and intuitive tools allowed us to identify key opportunities and implement changes quickly, leading to measurable improvements in our bottom line. Thanks to Flycode, we've been able to optimize our processes and drive better results with minimal effort on our end.
Gabriel Roizner
Co-founder & CEO at Mozper
Failed payments in subscriptions and SaaS are a persistent challenge, harming revenue and harming customer relationships. The AI-first models from FlyCode improve the merchant authorization rate and reduce issuer declines. As a result of being compliant with the card networks (Visa & Mastercard), FlyCode achieves superior recoveries.
Roee Klein
Director of Billing and Payments at Lightricks
"FlyCode has been handling our failed payments recovery for Shopify and Recharge for the past year, delivering a 21% boost in recovery rates and a 9% reduction in involuntary churn. The impact is massive—12X ROI. We never imagined insufficient funds recovery could improve this much!”
Vishal Varma
Senior Manager Retention Marketing (Growth) & Product, Plixlife
“Flycode has been a great help in improving our recovered revenue. They do the hard work with all the optimizations, while we can focus on our core product.”
Andreas van der Griendt
Product Lead at Framer
"Partnering with FlyCode has been a game-changer for us. Beyond the significant boost in our recovery rate across all regions, their team's attentiveness sets them apart. For larger brands like ours, this level of dedicated support is a major asset."
Rene Toma
Director of E-commerce Strategy
״FlyCode is completely fail-safe. We increased our recovery rate from 62% to over 80%, which was huge for our business. We are grateful for their fast response, their efficient system, and overall improvements to our customer experience״
Christy Dixey
Manager of CX & Ecom
FlyCode delivered a 46% increase in payment recovery and an 11% decrease in billing failures! FlyCode’s onboarding process was super-easy. One standout aspect of FlyCode is the personal support they provide. Their responsiveness and direct communication, have made addressing any issues effortless.
Julio Miles
VP of Marketing
We took our failed payment recovery rate from 51% to a staggering 66% in just a month! Our most notable victory? A phenomenal 71% recovery rate peak in January! Zero work beyond a phone call and turning on an API connection. Worth taking a look.
TJ Ferrara
Co-Founder at BUBS Naturals

Why win-back works

Recover lost revenue

Bring back customers who already churned, at a fraction of new-acquisition cost.

Right-time outreach

Campaigns timed to when a churned customer is most likely to return, not a random blast.

Automatic hand-off

When recovery is exhausted, customers flow into win-back without manual work.

Low-friction return

A simple path back means more reactivations with less effort from the customer.

A smiling person wearing a denim jacket stands against a neutral background, showing a friendly demeanor.

Andreas van der Griendt

Product Lead, Framer

"We took our failed payment recovery rate from 51% to a staggering 66% in just a month with FlyCode."

How it Works

Re-engage after recovery fails

When a subscription cancels and recovery is exhausted, FlyCode moves the customer into a win-back sequence instead of dropping them.

Time it to return intent

Messaging is timed to the window when a churned customer is most likely to come back.

Make returning easy

A clear, low-friction path back to an active subscription.

No dev work

Connect once and toggle it on. FlyCode runs in parallel with your billing and syncs status.

Flowchart illustrating data processing, with an emphasis on payment data and an intelligence model labeled "FlipCode."

Results You Can Expect

7-11% more recurring revenue

Higher recovery rates

Faster recovery, less revenue in limbo

Mastercard & Visa partnership

More ways FlyCode recovers

Recovery Emails

A cancelled subscription isn't always the end.

Learn more →

Recovery SMS

A cancelled subscription isn't always the end.

Learn more →

You're in this category

Reach

Reactivation Win-back is part of Reach. See every tool in the category.

See the full Reach category →

Explore the rest of FlyCode

Recover

Turn failed payments back into revenue, automatically

Explore →

Retain

Keep your highest-value customers from slipping away

Explore →

Agents

AI agents that monitor and act on your revenue

Explore →

Reactivation Win-back vs no win-back

Capability	Reactivation Win-back	No win-back motion
After cancellation	Customers flow into a win-back sequence	Customers are written off
Timing	Timed to when they're most likely to return	Random or none
Hand-off from recovery	Automatic	Manual or none
Cost to recover	A fraction of new-customer acquisition	Full acquisition cost to replace them
Return path	Clear, low-friction path back	None
Channels	Coordinated email and SMS	None after cancellation
Control	Campaigns and cadence tailored to your segments	None

Explore case studies

GitBook boost ARR by 8% with FlyCode

GitBook is a modern documentation platform that helps teams create, maintain, and share beautiful product documentation. With thousands of businesses worldwide relying on GitBook for their technical docs, the platform has become essential infrastructure for developer-focused organizations serving customers in 100+ countries.

How FlyCode helped Carpe with failed payments?

Carpe was founded with one mission: to help those suffering with embarrassing, uncomfortable sweat. They are reimagining everything that antiperspirants and sweat control can be.

Framer, the web builder for stunning sites, enhancing failed payment recovery by 18%+

Framer is a web builder and a personal favourite for us here at FlyCode. Framer lets you design and publish modern sites at any scale with Framer’s web builder. We are huge fans of the Framer team, as our own website at FlyCode.com runs on it. Learn how the team increased revenue with FlyCode’s suite of ML recovery solutions.

Frequently Asked Questions

How is win-back different from recovery?

Recovery saves a payment before the subscription cancels. Win-back re-engages a customer after cancellation, when recovery has already been exhausted.

When does a customer enter a win-back campaign?

After a subscription has cancelled and active recovery is complete, so you're not running both at once.

Can I control the win-back messaging and timing?

Yes. Campaigns and cadence can be tailored to your business and segments.

How are win-back campaigns timed?

Messaging is timed to the window when a churned customer is most likely to return, rather than sent as a random blast.

What channels does win-back use?

Win-back re-engages customers through coordinated email and SMS, with a clear, low-friction path back to an active subscription.

Do I need engineering work to turn it on?

No. Connect your billing platform once and toggle it on. Win-back runs in parallel with your billing and requires no code.

Does it work with my billing stack?

Connect Stripe today, with PayPal and more on the way. Subscription management works with Shopify, Recharge, Skio, Stay AI, and Chargebee, and new integrations are added regularly.